Cookie policy

Last updated: 30 July 2026

1. General Information

This Cookie Policy explains how AMZ Ltd. uses cookies and similar technologies in the online store shop.amz.bg.

The website is operated by:

AMZ Ltd.
UIC: 831020756
Contact address: Serdika Business Centre, 2E Akademik Ivan Evstratiev Geshov Blvd., Building 2, Floor 2, Office 206, 1303 Sofia, Bulgaria
Telephone: +359 2 971 32 33; +359 2 971 28 48
Email: office@amz.bg

The online store uses CookieYes to manage users’ cookie consent.

2. What Are Cookies?

Cookies are small text files stored on your computer, telephone, tablet or other device when you visit a website.

They allow the website to recognise your device, remember certain information and ensure the proper operation of your customer account, shopping cart and checkout process.

For the purposes of this policy, the term “cookies” also includes similar technologies used to store information on or access information from a visitor’s device.

3. Why We Use Cookies

We use cookies to:

• ensure the proper and secure operation of the website;
• retain products added to the shopping cart;
• enable the creation and use of customer accounts;
• process orders and payments;
• remember selected settings and preferences;
• analyse the use and performance of the website;
• identify and resolve technical problems;
• improve content and the overall user experience;
• measure the effectiveness of advertising campaigns where consent has been given.

4. Types of Cookies

4.1. Strictly Necessary Cookies

Strictly necessary cookies support the essential functions of the online store, including:

• loading pages correctly;
• retaining products in the shopping cart;
• completing the checkout process;
• enabling secure payment;
• logging in to and managing a customer account;
• protecting the website;
• retaining your cookie preferences.

These cookies are required for the provision of services explicitly requested by you. They cannot be disabled through the consent management panel because the website or some of its functions may not operate correctly without them.

4.2. Functional Cookies

Functional cookies allow the website to remember your selected settings and preferences, such as language, region or other personalised features.

They are enabled only after obtaining your consent unless they are strictly necessary for the provision of a service explicitly requested by you.

If you do not allow these cookies, some additional website features may not function properly.

4.3. Analytics Cookies

Analytics cookies help us understand how visitors use the website. They may provide information about:

• the number of visits;
• the most frequently visited pages;
• how visitors reached the website;
• the time spent on individual pages;
• technical problems encountered while using the website.

The information is used to analyse and improve the content, structure and operation of the online store.

Analytics cookies are enabled only after obtaining your prior consent.

4.4. Performance Cookies

Performance cookies are used to measure and improve the speed, reliability and technical performance of the website.

The collected information helps us identify which parts of the website operate effectively and where improvements may be required.

These cookies are enabled only after obtaining your consent unless the relevant technology is strictly necessary for the operation of the website.

4.5. Advertisement Cookies

Advertisement cookies may be used to:

• display relevant advertising content;
• measure the effectiveness of advertising campaigns;
• limit how often the same advertisement is displayed;
• create an interest profile based on visited pages;
• track visits across different websites.

These cookies may be placed by our advertising partners and external service providers.

Advertisement cookies are enabled only after obtaining your explicit consent.

4.6. Other Cookies

This category may temporarily contain cookies detected by CookieYes that have not yet been classified.

AMZ Ltd. periodically reviews detected cookies and assigns them to the appropriate category where necessary.

Unclassified cookies will not be enabled before obtaining consent unless they are strictly necessary for the operation of the website.

5. First-Party and Third-Party Cookies

First-party cookies are set directly by shop.amz.bg and are generally connected with the essential operation of the online store.

Third-party cookies are set by external providers whose services have been integrated into the website. These may include providers of:

• payment services;
• analytics tools;
• advertising services;
• video content;
• social media services;
• maps and other external functionality.

External providers may process information collected through their technologies in accordance with their own privacy policies.

6. List of Cookies Used

The online store uses CookieYes to detect, categorise and manage the cookies used on the website.

Current information about each detected cookie, including its name, category, provider, purpose and duration, is available through the Cookie Settings panel.

The list is updated periodically because the services, plugins and technologies used by the website may change.

7. Cookie Consent

When you first visit the website, a notice managed through CookieYes will be displayed. It allows you to:

• accept all cookies;
• reject all non-essential cookies;
• choose which categories of cookies you wish to allow.

Strictly necessary cookies may be used without prior consent where they are required to provide a service explicitly requested by you or to ensure the proper and secure operation of the website.

Functional, analytics, advertisement and other non-essential cookies will not be enabled before the relevant consent has been obtained.

Refusing non-essential cookies will not prevent you from accessing the main functions of the website or making a purchase. Some additional features may, however, be limited.

8. Changing or Withdrawing Consent

You may change your preferences or withdraw your consent at any time through the Cookie Settings button available on the website.

After opening the panel, you can enable or disable individual categories of non-essential cookies and save your new preferences.

The withdrawal of consent does not affect the lawfulness of the use of cookies before consent was withdrawn.

9. Browser Settings

In addition to using CookieYes, you can manage, block or delete cookies through your browser settings.

Please note that blocking or deleting strictly necessary cookies may prevent the following features from functioning correctly:

• the shopping cart;
• customer accounts;
• the checkout process;
• payment functions;
• language selection;
• other essential parts of the website.

Cookie settings differ between browsers. Further information is available in the help section of the browser you use.

10. Cookie Duration

Depending on how long they remain stored, cookies may be:

• session cookies – deleted automatically when the browser is closed;
• persistent cookies – retained on the device until their specified expiry date or until they are manually deleted.

The specific duration of each cookie is stated in the Cookie Settings panel.

11. Personal Data and Cookies

Where information collected through cookies or similar technologies makes it possible to identify a visitor directly or indirectly, it is processed as personal data.

Further information about the purposes and legal bases for processing, recipients, retention periods and your rights is available in our Privacy Policy.

12. Transfers Outside the European Economic Area

Some external providers of analytics, functional or advertising services may process information outside the European Economic Area.

Where such a transfer involves personal data, it will be carried out on the basis of an applicable adequacy decision or other appropriate safeguards under the applicable data protection legislation.

13. Changes to This Policy

AMZ Ltd. may update this Cookie Policy periodically following changes to the technologies, providers, website functions or legal requirements.

The current version will be published on this page together with the date of the latest revision.

14. Контакти

If you have any questions about the use of cookies or the processing of personal data, please contact us:

AMZ Ltd.
Telephone: +359 2 971 32 33; +359 2 971 28 48
Email: office@amz.bg